Guerilla Doormat Marketing


For the launch of Siroop, the Swiss online retail platform, Avantgarde distributed 2,500 doormats in the cities of Zurich, Basel and Bern and created a huge media response, word of mouth, and a lasting impression for the new company.

Client: Siroop

George Talks

A call for reason

When you scan a one-dollar note with the augmented reality app George Talks, an animated George Washington comes alive in 3D and makes a heartfelt appeal to the world’s citizens, the American people and – above all – Donald Trump.

Client: Prince Mercer Capital

The Mercedes-Benz Fan-Klasse

A first-class brand event

Mercedes-Benz Germany’s biggest roadshow to date featured the German football team’s ‘dressing room’, which toured to 21 different locations across Germany. Consumers were able to design cars interactively, giving them a ‘European championship’ look. The event provided an exciting bridge between fiction and reality.

Client: Mercedes-Benz


Campaigning for freedom of information

To mark International Human Rights Day, we teamed up with Reporters without borders to launch a powerful social media campaign. A large number of Facebook and Twitter users provided digital exile for wanted journalists, listened to what they had to say and supported freedom of opinion.

Client: Reporters without borders

The Giant Car Vending Machine

Bringing test drives to young urban audiences

Labelled “the biggest vending machine in the world” by German marketing press “Horizont”, our latest campaign “Der Auto-mat” for Mercedes-Benz features an enormous construction that delivers cars with the push of a button.

Client: Mercedes-Benz



We created the world’s first living medal count for Volkswagen’s showcase at the Olympic Winter Games 2014 in Sochi/Russia. Every day and in real-time, a stunning choreography brought the medal count to life. Each day, Volkswagen had a relevant and different stor to tell: the daily medal table turned into a fascinating show.

Client: Volkswagen

David Bowie Exhibition Berlin

Making Pop Culture Accessible

We organised the celebrated exhibition at the Victoria and Albert Museum London at the Martin-Gropius-Bau Berlin. From 20 May to 24 August 2014 the retrospective offered an audiovisual exhibition experience on a new technological level.

Client: Avantgarde Culture Brands

Smile with Confidence

An immersive brand experience

Invisalign delighted shoppers in Leeds with a unique pop-up shop. The lucky winners were surprised with a free Invisalign treatment.

Client: Invisalign

Smart Camera Flash Mob

Educating consumers by surprise

In order to highlight the difference between a digital camera and a smart camera, we created the smart camera flash mob: an immersive combination of advertising, digital technology and an element of surprise.

Client: Samsung

Oman National Day

Creating Large-Scale Spectator Events

On 4 December 2010, the 40th National Day of Oman and the 70th birthday of the Sultan were celebrated with an extensive production in Muscat’s Arena. Some 12,000 children from Oman performed the history and future of the country.

Client: Sultanate of Oman

Bastian Schweinsteiger

Avantgarde Player Management

Avantgarde Player Management represents top sports professionals. Our experience and networking channels ensure we can provide our clients with 360˚ services.

Client: Bastian Schweinsteiger