The movie industry levels up in virtual reality: At this year’s Comic-Con Legion fans can follow virtually in Legion lead character’s footsteps and even get a glimpse of the upcoming season. Based on the TV show a VR production company developed a 10-minute piece of mixed reality experience by using an augmented reality landscape, live actors and purpose-built installation space. Like the show itself the experience blurs the line between fiction and reality.

In order to get the audience’s attention studios and networks are experiementing with new technologies: VR and AR are at the center of this year’s Comic-Con in San Diego. We like the idea of taking the audience on a journey to the fictional world of movies and TV shows, letting it become part of the story, the characters and the set up. To put it in a nutshell: Creating fans means connecting brands to emotion on an experiential level.