Currently, Lidl Ireland entertains its audience by showing customers’ shopping experiences. The discount supermarket chain equipped shopping trolleys with cameras to observe real customers while shopping at Lidl. The outcome: Slapstick moments like a vegan and a junk food lover shopping together or the struggles of a mother of three.

Six of these little clips are currently broadcasted on national television as well as online. Watch one of these here:

Apart of the overall shopping experience in its markets, Lidl offers a new way of brand experience by both entertaining its consumers and promoting its products. Our conclusion: Real-world experience creates shareable content. By doing so it causes identifying moments and thus strengthens the brand.