THE LIDL TROLLEYCAM

Currently, Lidl Ireland entertains its audience by showing customers’ shopping experiences. The discount supermarket chain equipped shopping trolleys with cameras to observe real customers while shopping at Lidl. The outcome: Slapstick moments like a vegan and a junk food lover shopping together or the struggles of a mother of three.

Six of these little clips are currently broadcasted on national television as well as online. Watch one of these here:

Apart of the overall shopping experience in its markets, Lidl offers a new way of brand experience by both entertaining its consumers and promoting its products. Our conclusion: Real-world experience creates shareable content. By doing so it causes identifying moments and thus strengthens the brand.