People Capture Attention

Wired magazine recently devoted an entire article to the rising demand of tech companies for “real, live humans to curate the news, entertainment, and content” on their platforms. 

It is an interesting departure from the ‘big data beats everything’ approach these companies, notably Facebook, Google, Apple, and social networks like Snapchat have taken in recent years. It seems relying too much on algorithms might give you plenty of opportunities for customizing the stream of information (or newsfeed) you see, but, as the Wired article puts it, “while we might not fault an algorithm for showing us more of our friend’s baby photos—how could it know how annoyed we’d get?—we expect humans to get it.”

People, it turns out, might be the best at capturing the attention of fellow members of the species.

To us, it is mostly about a simple truth: “People, it turns out, might be the best at capturing the attention of fellow members of the species.” (quoted again from the article) Human interactions are considered most effective in influencing people, and offering experiences that have relevance in people’s real lives is essential for building awareness, trust, and loyalty.

Cover photo: Udi h Bauman/FlickrCC