Creating Fans

The Avantgarde blog

CADILLAC EUROPE: POP ART MEETS CARS

CADILLAC EUROPE: POP ART MEETS CARS

In 2016 we won Cadillac Europe’s experiential budget for the next three years to come. We sat down with Daniel Sack, a member of the Avantgarde management board, and had a quick chat about

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ON A VIRTUAL TOUR IN THE MERCEDES-BENZ GLA

ON A VIRTUAL TOUR IN THE MERCEDES-BENZ GLA

What do a new Mercedes-Benz GLA, a cupcake and a mysterious monster from primeval times have in common? All of them were part of a virtual reality experience in the Mercedes-Benz Arena Berlin from

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TV SHOW GOES EXPERIENTIAL WITH VR

TV SHOW GOES EXPERIENTIAL WITH VR

The movie industry levels up in virtual reality: At this year’s Comic-Con Legion fans can follow virtually in Legion lead character’s footsteps and even get a glimpse of the upcoming

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AVANTGARDE GOES CONTEMPORARY ART

AVANTGARDE GOES CONTEMPORARY ART

2017 is the year of contemporary art for Avantgarde: Besides our project at documeta14 Avantgarde displays its broad competence in staging contemporary experiences at the EXPO 2017 in

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STAGING EXPERIENCES WITH CONTEMPORARY ART

STAGING EXPERIENCES WITH CONTEMPORARY ART

For over 60 years the documenta, the world’s most important exhibition of contemporary art, has been challenging boundaries of contemporary art. As generally known, art is in the eye of the

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THE LIDL TROLLEYCAM

THE LIDL TROLLEYCAM

Currently, Lidl Ireland entertains its audience by showing customers’ shopping experiences. The discount supermarket chain equipped shopping trolleys with cameras to observe real customers

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“GROW UP“ WITH MERCEDES-BENZ

“GROW UP“ WITH MERCEDES-BENZ

Test drive events have always been a great brand experience. This year, Mercedes-Benz along with Avantgarde created an extraordinary concept based on the new Mercedes-Benz compact cars campaign

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