Our Principles

WE BELIEVE IN ONE TOUCH POINT: LIFE
WE CONVEY ONE EMOTION: EXCITEMENT
WE HAVE ONE GOAL: EMPOWERING BRANDS

WHO WE ARE

An agency for brand experiences

Technology has changed people’s relationship with brands forever. Avantgarde is an international creative agency with a focus on building emotional connections between brands and their consumers – regardless of individual channels and disciplines.
We consider each briefing a challenge to develop engaging brand experiences that turn consumers into fans.

CREATING FANS

We combine every aspect of creative, physical and digital resources into engaging brand experiences. We develop interactive scenarios and draw the audience into the world of the brand complete with its values and personality.

Quick Facts

Founded in 1985
13 Offices
11 Countries
400 brand experience professionals

The Team

Many talents as a unified team

Avantgarde is an agency of multidisciplinary talents working as a unified team under the leadership of ideas. We translate brand values into brand experiences and build long-term brand-consumer relationships – or in simple words: We create fans for brands.

Management

History

From fashion show to brand experience

We didn’t start Avantgarde as an agency: Back in 1985, our CEO Martin Schnaack and a few friends launched a fashion show in Munich. Being an enthusiastic 21-year-old he ignored the cliquey, conservative fashion industry and created a unique show that quickly became a platform for young designers, a meeting place for VIPs and a giant party all rolled into one. Over the years, the show attracted and engaged an ever-growing audience. The team also learnt the hard way how to stay within a given budget (they lost 50 grand on the first show).

In 1991, out of the knack for involving the show’s corporate sponsors into the visitor experience, the company evolved into an event-marketing agency. And we didn’t stop there: Our company continued to progress, just like our clients and their customers did. Since day one we have combined our knowledge of markets and target audiences with a great feel for creative and engaging ideas. And while consumers and technologies change, we are still experts in creating the perfect experience for every brand – regardless of the industry, audience or task.

Our Network